Digital Media Kit
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Digital Displays
Digital Displays are the future of out-of-home advertising. Utilizing the newest technology, Digital Displays are computer controlled electronic billboards that transmit light through the use of Light Emitting Diode Display (LED) technology.
Digital displays are quickly becoming the hottest medium for cost-effective, high-impact out-of-home advertising. With the ability to change your creative immediately, digital displays keep your creative up-to-the-moment and allow you to target your customers with the most time-relevant message.
AMERICAN OUTDOOR ADVERTISING offers twenty high profile 14' x 48' freeway digital display faces in the Phoenix metropolitan market. On each digital display face we offer 8 second spots that are displayed once every minute and approximately 1440 times per day. Locations may be purchased individually, as a network, or part of a rotary program.
Your message will be seen 1,440 times per day! There are No production costs, multiple messages can be displayed throughout the day and your message can be changed as often as desired.
Permanent & Rotary Bulletins
Bulletins are the largest standard-sized form of out-of-home advertising. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. There are two types of bulletins, permanent and rotary. Permanent boards remain at one location for the contract term while rotary boards are moved every 60-90 days.
A Permanent Bulletin is a bulletin that remains permanently located at a specified site throughout the term of a contract, usually for long periods. A permanent bulletin program can build strong brad recognition in specific market areas.
A Rotary Bulletin is a standardized 14’ X 48’ bulletin that is moved to different locations in a market at fixed intervals, usually every 60 or 90 days. A rotary bulletin program can provide balanced reach in a market.
TriVision Bulletins
A TriVision is a motorized advertising sign composed of long, tightly-positioned, triangular prisms that rotate at brief intervals. The prisms holds up to three different creative executions, and is programmed to rotate every seven seconds.
The ability to use one advertising structure for three different images increases the TriVision’s impact dramatically. In the Phase III PRS study entitled “Outdoor’s Impact on the Marketplace, 95 percent of riders surveyed noted the TriVision format. Of the riders who noted the TriVision, 87 percent said they read the copy.
